Communities keep your ideal audience all in one place, making it easier to communicate, market, engage and motivate them to buy your products, use your services, and consume your content. All of this together shows you why communities are a valuable marketing tool and business strategy to adopt if you want to grow your business. Plus, having a brand-centered community is fun too. And who doesnít want to have a little fun while making money?

The following are the top five crucial reasons to build a brand community:

To Increase Brand Awareness and Recognition

Building a community increases brand awareness and recognition by capturing your audience into a smaller captive unit that you can send information to easier than if theyíre all out in the wild. For example, you might have to run an advertisement to capture someone to learn about your new product, but your audience in the community will know about it simply due to being part of the community.

To Engage and Interact with Your Tar...